Masterclass Lessons was birthed from a conversation with a colleague and our desire to help investors in the Internet domain name industry. We saw there was a lack of available knowledge and no formal education available in what is often seen as a highly technical field. The conversation crystalized the first Masterclass lesson on domain monetization and we believe it will not be the last.
The goal of Masterclass Lessons is to simplify the complex and enable participants to become better informed as they learn from recognized experts. Our aim is to provide the best available knowledge and we are confident that the information gained will greatly benefit each participant.
As well as some theory, each lesson is packed full of real-life examples from people who have been there and done that. In addition, detailed case studies will help you profit from each presenter's experience and to apply these teachings to your world.
We believe that it is early days for Masterclass Lessons and would appreciate any feedback you have on either the lessons or the platform. We look forward to working with you as you embark on your own journey of self-discovery.
Whether you are an experienced domainer or new to the industry, this Masterclass is packed with invaluable information on how to get the most out of your domain traffic.
Everything from normalized RPM, traffic routing and better management practices are openly discussed and backed up with with case studies and real-life experiences.
Meet your new instructor: Michael Gilmour, domain monetization expert, speaker, writer, and commentator. Michael explains why he loves the domain industry and how he wants to show you how to optimize your returns by understanding the numbers that matter.
What is a domain name?
Monetization is alive and well
The three primary benefits of traffic optimization
Who is the best domain parking company?
Four different types of leakage that costs you money
Case Study - Domain Mismanagement
Case Study - Well managed portfolio
What is the goal of the test?
Conditions for a traffic test
- Baseline data
- Simultaneous testing
- Macro trends
- Micro fluctuations
- Group traffic dynamics
Domains to exclude
- results of an actual traffic test
The domain eco-system and value flow
Why traffic quality is so important
The impact of traffic quality on performance
- examination of 4 traffic aggregation companies
The concept of Unit Pricing
- how it impacts revenue
The Domain Risk Index (DRI)
- DRI vs. Revenue
- The four quadrants
- Examples of domains in the 4 quadrants
Impact of quality on domain value