Privacy policy

ParkLogic Pty Ltd is the owner of and has developed this Privacy Statement to inform you about how we deal with privacy issues in relation to our website and other ParkLogic Pty Ltd services. We value and respect a users right to their privacy and if a user has any questions relating to our privacy policies we can be contacted at:

The ParkLogic Pty Ltd Team is committed to ensuring is a secure and private service. We fully comply with the best practice standards recommended by the Internet Industry Association of Australia and Australian Federal privacy laws. When you visit the website, we can record certain information in relation to your visit such as:
- your IP or proxy server IP;
- basic domain information;
- your Internet service provider is sometimes captured depending upon the configuration of your ISP connection;
- the date and time of your visit to the website;
- the length of your session;
- the pages which you have accessed;
- the number of times you access our site within any month;
- the size of files you look at;
- the website which referred you to our website;
- the type and version of the browser you are using;
- the operating system which your computer uses.
This information is only used for statistical and website development purposes. Various pages in the site invite you to email us your name and contact details, for example to sign up to use the forum. ParkLogic Pty Ltd will not otherwise collect information from you through this web site unless you knowingly provide it to us. This web site only uses session cookies, which are used only during a browsing session, and expire when you quit your browser. Upon closing your browser the session cookie set by this web site is destroyed and no personal information is maintained which might identify you should you visit our web site at a later date.

Use Of Information
ParkLogic Pty Ltd will only use the information it collects through this website for the following purposes:- Forwarding important information relating to or activities and other requested information;
- We may contact you in response to your feedback or query to discuss our services;
- Monitoring web site performance;
- Improving our website and services to you;
- Internal administration; and
- Other purposes that are in accordance with your instructions.

ParkLogic Pty Ltd will not give, sell, trade or otherwise disclose any personally identifiable information about you to a third party unless:- You have provided us with your consent; or
- We are required to do so by law.

International Hosting
The servers are currently being hosted in the USA and any information you provide will be stored on these servers.

Loss of Functionality
If you do not sign-up to the service then you will not be able to access the video tutorials.

Access and Correction
You can ask us for access to your personal information or you can ask us to correct or update your personal information.

Opt-In and Opt-Out
To protect you from unwanted email communications, adopts both an opt-in as well as opt-out facility for marketing communication. You are invited to opt in when you apply for services, through our web site, as well as through other communications with us. Other than in the course of our regular communication with customers and others with whom we deal, unless you initially opt-in, you will not be emailed by us unsolicited. If you have opted in, and later decide you would like to either receive, or no longer wish to receive communications from us, please advise us by sending an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Links to Other Sites
This site contains links to other sites. ParkLogic Pty Ltd is not responsible for the privacy practices of linked sites.

Personal Data
ParkLogic Pty Ltd may have a subscriber system designed to add value to a user's Internet experience. To experience all the benefits of the subscriber system, a user is required to register and submit their details and preferences. Information is also collected based on a user's surfing habits. Individual identifiable information will never be disclosed, revealed, sold, shared or passed on to any third party. Details are recorded so that a user can personalise their settings and so that they can experience the benefits of the subscriber system. The only exception, is where we are required by law to disclose information. All stored information is kept in a secure environment.

Subscriber Questionnaires
The ParkLogic Team will collect information that is volunteered by users via questionnaires. This information is only used to improve a user's Internet experience. These surveys are strictly confidential.

Aggregated Data
From time to time, ParkLogic Pty Ltd may provide aggregated statistical information or non-identifiable data to reputable third parties. This is not personally identifiable information and assists to provide you with a better service.

A cookie is a message given to your web browser by a web server, which is stored for later use, so when a user visits that website your browser recognises their preferences. The use of cookies can enhance a user's surfing experience so that only relevant information is delivered to them based on their preferences.

Children that are under the age of 18 must have consent of their legal guardians to become a user of

This site has security measures in place to protect the loss, misuse, alteration or unauthorised access to information under our control. However if you send us information from this site, it will not be encrypted unless we expressly tell you it is.  

  Class trailer

Whether you are an experienced domainer or new to the industry, this Masterclass is packed with invaluable information on how to get the most out of your domain traffic.

Everything from normalized RPM, traffic routing and better management practices are openly discussed and backed up with with case studies and real-life experiences.

1.  Introduction

Meet your new instructor: Michael Gilmour, domain monetization expert, speaker, writer, and commentator. Michael explains why he loves the domain industry and how he wants to show you how to optimize your returns by understanding the numbers that matter.

2.  The four domain business models

What is a domain name?

  • Computers think in IP addresses (IPv4, IPv6)
  • Right and left of the dot
  • Generics, ccTLDs, new gTLDs
  • Sub-domains

Business models

  1. Stock items
  2. Rainbow domains
  3. Development
  4. Traffic
3.  Is domain monetization dead?

Monetization is alive and well

  • Gold rush analogy
  • How revenue is generated
    – a match made in heaven
  • The real-estate analogy
    - Billboard in the desert vs. a freeway
4.  Understanding the fundamentals
  • How pay-per-click transformed online advertising
  • Understanding the fundamentals of views, clicks, EPC, CTR, CPA and CPM models
  • Monetization as a business
    – the quest for traffic and advertisers
    - The temptation of arbitrage
    - Finding traffic domains
    - Getting access to advertisers
5.  RPM, a misunderstood metric
  • Definition of RPM millennium
  • Case Study - comparing two domains
  • What is a unique visitor? - Traffic filters and how they impact RPM
  • How is revenue measure and allocated?
  • Advertising demand
  • Next level understanding of RPM
  • The advertiser perspective
  • The tension in the keyword auction system
  • Extracting the maximum amount for your traffic
6.  Measuring Success
  • What is the best number to measure?
  • Why traditional metrics do not stack up.
  • The importance of defining an index.
  • The difference between RPM and normalized RPM.
  • Why normalized RPM is so powerful.
  • Getting to the right answer every time.
  • Normalized RPM fosters a true traffic marketplace.
7.  Benefits of traffic routing

The three primary benefits of traffic optimization

  1. Maximize your revenue - the importance of the normalized RPM - simultaneous testing vs. changing DNS
  2. Flexibility to test/move traffic - benchmarking to prove performance
  3. Manage downside risk and exposure - smoothing out the risk Traffic routing at both
    - a domain level, and
    - portfolio level

Who is the best domain parking company?

8.  Rotating vs Algorithmic Switching
  • What makes a traffic domain?
  • The cost of buying information
    - How traffic rotating works.
    - The inherent power of algorithmic switching
    - What needs to be considered in traffic routing
  • The 7 different revenue numbers
  • Getting to the correct nRPM for optimal routing traffic
9.  Impact of direct advertising
  • The impact of direct advertisers
  • The spot vs. average price dilemma
  • How you can win bigger with zero-click
  • Case study - How this impacts the bottom line
10.  Managing a large domain portfolio

Four different types of leakage that costs you money

  • Technical
  • Parking
  • Financial
  • Renewals

Case Study - Domain Mismanagement

Case Study - Well managed portfolio

11.  Running a traffic test

What is the goal of the test?
Conditions for a traffic test
- Baseline data
- Duration
- Simultaneous testing
- Macro trends
- Micro fluctuations
- Group traffic dynamics
Domains to exclude
Case Study
- results of an actual traffic test

12.  Traffic Quality

The domain eco-system and value flow
Why traffic quality is so important
The impact of traffic quality on performance
- examination of 4 traffic aggregation companies
The concept of Unit Pricing
- how it impacts revenue
The Domain Risk Index (DRI)
- DRI vs. Revenue
- The four quadrants
- Examples of domains in the 4 quadrants
Impact of quality on domain value